One of the biggest lies in product management is Agile.
When done well, Agile can be a fine approach to reducing the risk of developing and shipping software and managing the D side of R&D investment.
But on its own, Agile does not solve the problem of providing a capital-efficient method for discovering, validating, delivering, and growing a marketable product.
Which is exactly what Product Management is all about.
Product Managers feel stuck
So many Product Managers feel like they’re struggling to make a meaningful impact.
They’re dealing with organizational chaos, shifting priorities, prickly stakeholders, and juggling too many demands.
Agile didn’t prepare them for any of this.
What Agile did do is leave them scrambling in the trenches writing stories, managing backlogs, and worrying about sprints, story points, and sprint velocity.
Sure, these can be valuable activities. But they’re not the things that truly create impact producing results.
So what are the things that create impact?
Let’s start with what Product Management is really about.
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